SONIA RODRIGUEZ
Luxury Makeup Artist
Beauty Entrepreneur
Brand Mentor
Helping women look iconic — and feel unstoppable.
Whether it’s your big day
or your big shift…
SONIA RODRIGUEZ
Luxury Makeup Artist
Beauty Entrepreneur
Brand Mentor
Helping women look iconic — and feel unstoppable.
Whether it’s your big day
or your big shift…
Artistry Featured By Leading Media
The Way You Present Yourself Shapes What's Possible
For over 20 years, I’ve helped women step into the most visible seasons of their lives—whether that means walking down the aisle, leading a brand, speaking on stage, or stepping fully into who they’ve become. At the heart of my work is a single belief: When you own the room, the rest follows.
In beauty, I use a method rooted in intention and aesthetic strategy to deliver luxury makeup experiences that help my clients feel magnetic, memorable, and completely themselves. It’s not just glam—it’s visual identity, elevated.
In business, I help creative entrepreneurs and public-facing women step into their next level with brand clarity, positioning, and presence. We build Category of One brands designed to be seen, remembered, and sought after.
Whether you’re here for the beauty, the brand—or both—this is about becoming the most powerful version of you.
Different moments. Same intention.
Because how you show up is how the world responds.
Ways to Work Together
The Signature SoftGLAM Edit™
Effortless, elevated artistry for your most photographed occasions. Whether it’s a milestone celebration or an intimate event, discover the signature soft glam look that’s become my most requested service.
The Signature
SoftGLAM Edit™
Effortless, elevated artistry for your most photographed occasions. Whether it’s a milestone celebration or an intimate event, discover the signature soft glam look that’s become my most requested service.
The Signature Bridal Experience
More than a look—it’s a season of beauty, curated. From your bridal preview to the final touch before you walk down the aisle, every moment is designed to feel iconic, effortless, and unmistakably yours.
The Signature Bridal Experience
More than a look—it’s a season of beauty, curated. From your bridal preview to the final touch before you walk down the aisle, every moment is designed to feel iconic, effortless, and unmistakably yours.
The Brand Elevation Suite
High-level strategy and brand development for established beauty businesses ready to refine their presence and lead their category. Together, we’ll craft an identity that feels elevated, magnetic, and entirely your own.
The Brand Elevation Suite
High-level strategy and brand development for established beauty businesses ready to refine their presence and lead their category. Together, we’ll craft an identity that feels elevated, magnetic, and entirely your own.
What Clients Are Saying...
Where relationships deepen, and transformations multiply.
What Clients Are Saying...
Where relationships deepen, and transformations multiply.
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For the first 15 years of my career, I built a name for myself as a bridal makeup artist and celebrity artist in television — eventually landing my dream role as Department Head for a major network show.
While leading that show, I launched one of the first high-level beauty masterminds in the country. I left television and moved to Los Angeles to reimagine my life and pour into mentoring other artists — teaching my sold-out Master Your Craft bootcamps, hosting international masterclasses, and helping beauty professionals step into their next level.
That work evolved — from behind the brush to behind the brand — as I began supporting creative entrepreneurs, salon owners, and public-facing women. They weren’t just seeking beauty. They wanted presence. Confidence. Strategy. They wanted to become the kind of woman who owns the room.
By the end of 2024, I returned to the East Coast with a clearer vision than ever. Today, my work lives at the intersection of beauty and business. I offer luxury beauty experiences for women stepping into spotlight moments — and brand guidance for those building a category-of-one identity.
Whether you’re walking down the aisle, launching something bold, or preparing to step into your most magnetic self — I’m here to help bring that vision to life.
Because how you show up is how the world responds.
For the first 15 years of my career, I built a name for myself as a bridal makeup artist and celebrity artist in television — eventually landing my dream role as Department Head for a major network show.
While leading that show, I launched one of the first high-level beauty masterminds in the country. I left television and moved to Los Angeles to reimagine my life and pour into mentoring other artists — teaching my sold-out Master Your Craft bootcamps, hosting international masterclasses, and helping beauty professionals step into their next level.
That work evolved — from behind the brush to behind the brand — as I began supporting creative entrepreneurs, salon owners, and public-facing women. They weren’t just seeking beauty. They wanted presence. Confidence. Strategy. They wanted to become the kind of woman who owns the room.
By the end of 2024, I returned to the East Coast with a clearer vision than ever. Today, my work lives at the intersection of beauty and business. I offer luxury beauty experiences for women stepping into spotlight moments — and brand guidance for those building a category-of-one identity.
Whether you’re walking down the aisle, launching something bold, or preparing to step into your most magnetic self — I’m here to help bring that vision to life.
Because how you show up is how the world responds.
Let's Stay Connected
